There has been countless posts on writing for the web, but it generally seems that copywriters (and designers, for that matter) know very little about SEO.

We’ve seen it many times: a company writes their own content or hires a copywriter. They might also hire a designer for a new site. Both the copywriter and the designer completely ignore SEO (or aren’t aware of it to begin with), and the client ends up with an incomplete product that will need to be optimised later.

At Morning Copy we offer SEO services for clients in all industries. However: onsite SEO is included in every design and copywriting project we complete – because there really is no point doing something twice!

We’ll revisit designing for SEO in the future, so here are some thoughts on SEO and copywriting. MORE »

Email marketing analysis gives a business direct access to their consumers’ buying habits and can potentially grow a business through strengthening customer rapport. It is important to treat your hard-earned database with respect as this will lead to more repeat business in the future. This equals higher profits! Newsletters can help your business to generate more revenue as it gives you the opportunity to find out what your readers really want from you.

It is vital to conduct a performance analysis for online marketing campaigns to gauge its success. If readers are unsubscribing from your mailing list or not taking up your advertised offer, then your business is losing money and wasting time selling either the wrong product or to the wrong market. MORE »

Sites typically spend most of their time developing off-site SEO strategies such as building backlinks through exchanges and social media. While this is one of the most important aspects of SEO, it’s crucial not to overlook optimising through on-site practices.

As we’ve seen with numerous clients, a site can still suffer in the search engines if it’s not well optimised; despite having a large number of backlinks. Typically, they’ve spent all their time building links and forgotten the basics! MORE »