Are you an Email Marketing sinner? If you’ve been in the game as long as we have you have definitely been guilty of poor email practices in the past. Well, now is the time to repent sinners!

Read our 7 Deadly Sins of Email Marketing and save yourself from Spam Hell! MORE »

Spam filtering protects email users from receiving unsolicited bulk mail which could contain viruses, fraudulent offers or adult themed content.

However, direct e-marketing campaigns are also sent out in bulk to a database and because of the generic content, graphics and offers, a genuine mailer could be removed or have images blocked by the time it reaches your recipient. MORE »

At Morning Copy we always say that building a bigger email database should be at the top of every business’ to-do list.

Why is growing your email marketing database so important?

That’s easy!  Every new reader is also a new potential customer, and at the end of the day who doesn’t want new customers?

Here are 3 easy ways that you can build up your email database in an organic, ethical manner. MORE »

Email marketing analysis gives a business direct access to their consumers’ buying habits and can potentially grow a business through strengthening customer rapport. It is important to treat your hard-earned database with respect as this will lead to more repeat business in the future. This equals higher profits! Newsletters can help your business to generate more revenue as it gives you the opportunity to find out what your readers really want from you.

It is vital to conduct a performance analysis for online marketing campaigns to gauge its success. If readers are unsubscribing from your mailing list or not taking up your advertised offer, then your business is losing money and wasting time selling either the wrong product or to the wrong market. MORE »