Are you an Email Marketing sinner? If you’ve been in the game as long as we have you have definitely been guilty of poor email practices in the past. Well, now is the time to repent sinners!

Read our 7 Deadly Sins of Email Marketing and save yourself from Spam Hell! MORE »

Working in online marketing makes it easy for me to communicate and promote myself online. Yet, I’m always surprised when ‘normal people’ (those who don’t work online), ask me about how to do it.

When I tell people I have a twitter account, or they see the feed coming through on my food blog, the first thing they ask is ‘What do you tweet about?‘.

Good question people. What comes naturally to me, other people find excruciating and frightening: ‘You really just tell complete strangers everything about your life?’ they say. Well, no. I’m not that stupid!

I barely ever tweet about the exact location I’m in unless I’m with other people I know can look after me should any internet weirdos be lurking about. MORE »

Next week we’ll be attending the much anticipated Carsonified event of the year – the Future of Web Design conference in NYC.

It’s the third year running in NYC, so it’s sure to be a well-oiled machine.

There’s a cool mix of speakers from small and large companies as well as successful freelancers. We’ve just recently started using CoTweet to manage multiple clients’ Twitter accounts, so are looking forward to hearing Kyle Sollenberger speak.

We’re also hoping to meet some fellow designer and developer peeps and soak up a load of inspiration and knowledge.

If you see us there, don’t be shy, we’d love to chat! It’s our first time in NYC, so if you don’t want to talk web colours and CSS, we’ll gladly take restaurant and bar suggestions :)

See you there,

Dillon & Christie (click our names for our Twitter accounts)

Email marketing analysis gives a business direct access to their consumers’ buying habits and can potentially grow a business through strengthening customer rapport. It is important to treat your hard-earned database with respect as this will lead to more repeat business in the future. This equals higher profits! Newsletters can help your business to generate more revenue as it gives you the opportunity to find out what your readers really want from you.

It is vital to conduct a performance analysis for online marketing campaigns to gauge its success. If readers are unsubscribing from your mailing list or not taking up your advertised offer, then your business is losing money and wasting time selling either the wrong product or to the wrong market. MORE »