There has been countless posts on writing for the web, but it generally seems that copywriters (and designers, for that matter) know very little about SEO.

We’ve seen it many times: a company writes their own content or hires a copywriter. They might also hire a designer for a new site. Both the copywriter and the designer completely ignore SEO (or aren’t aware of it to begin with), and the client ends up with an incomplete product that will need to be optimised later.

At Morning Copy we offer SEO services for clients in all industries. However: onsite SEO is included in every design and copywriting project we complete – because there really is no point doing something twice!

We’ll revisit designing for SEO in the future, so here are some thoughts on SEO and copywriting. MORE »

Sites typically spend most of their time developing off-site SEO strategies such as building backlinks through exchanges and social media. While this is one of the most important aspects of SEO, it’s crucial not to overlook optimising through on-site practices.

As we’ve seen with numerous clients, a site can still suffer in the search engines if it’s not well optimised; despite having a large number of backlinks. Typically, they’ve spent all their time building links and forgotten the basics! MORE »

Morning Copy will soon become a Google Adwords Certified Company following the success of the team’s search marketing projects, and the acquisition of several new clients.

The process involves several team members attaining individual certification by fulfilling certain criteria and passing an online knowledge exam. Christie Connelly, Managing Director, and Morris Bryant, Search Consultant, have begun the process. MORE »

Bing.com slipped into the search engine world earlier this month, and have since been the cause of a lot of discussion. While their launch was almost without fanfare on their behalf, Microsoft’s newest entry in the search arena is beginning to show a bit of budget for unique advertising like fast-forwarding ads during online shows and other campaigns, suggesting that they might be here to stay.

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